When we need information, we immediately Google it and get the answers we need. The most well-known and popular search engine in the world is Google. However, like this search engine, there are many other search engines available.
In this post we are going to see complete information and guidance only about what is SEO i.e. Search Engine Optimization.
What is Search Engine Optimization? (SEO)
SEO stands for Search Engine Optimization. SEO is the process of ranking your website or blog in search engines using certain techniques. By using SEO we can rank our website in search engines. Also, if SEO of your site is done well, you can get a large amount of organic ranking.
Important Elements of Search Engine Optimization
1.On Page SEO (On Page)
2.Off Page SEO (Off Page)
3.Technical SEO (Technical SEO)
1. What is On Page SEO?
On Page SEO stands for “On Site Optimization”. Also, any activities that are depicted or displayed on your website or web pages to get ranking is also known as “On Site” SEO.
Following are some important components of “on-site” SEO.
1) Title Tag
Title tags are an important component of On Page SEO. So the title should be catchy, in my opinion the main keyword should be used in the title tag. The title tag should be catchy, so that it can attract the readers. This will also increase your CTR (Click Through Rate).
2) Meta Description
Meta Description should be simple and in simple words, the reader should have an idea of what is written in your article after reading the Meta Description, and the reader should be excited to read your blog.
Appropriate long tail keywords should be used in the meta description. Meta descriptions should be up to 150 characters, and should be quick and easy to understand by your readers.
3) URL Optimization
A URL, also called a Permalink, is an important on-site SEO factor when you publish a new blog post. When creating the URL of your post, it should contain the main keyword of your post. Also, the URL web address is given above the title tag and should not be too long.
4) Headline Tag
Headline Tag means H1 tag. H1 tag is given to the main headline of your article, the main keyword should be used in this title tag. The sub headline tag after this tag is given as H2 tag. Also we can use heading tags from H1 to H6 in headings. Headings tag is considered very important for SEO ranking.
5) Image Optimization
To make a website or web pages attractive, you need to use attractive images in it. If your website contains only information and not action, but has attractive images, readers may spend more time on your blog.
6) Internal Link
Internal linking uses links to go to various internal pages on a website. It is important that you add internal linking to the website as it helps to increase the ranking of your blog post. Our respective pages are linked to each other through internal linking. So your audience can easily move from one page to another.
7) External Link
An external link is a link used to go from your website to another website. In external linking, a link is used to go from one website to another website, it is called external link.
8) Use new content | Unique Content
Content is very important while writing a blog. Content in your blog should be easy to understand, don’t write too complicated content in blog. The more comprehensive a blog you write, the better response you will get from the readers.
2. What is Off Page SEO?
Off-page means promoting your blog, like visiting a popular website or blog and submitting a link to your website is what we call off-page SEO.
When we search some results on search engine, we see some SEO results, these results include some external processes which are done to get your website ranking Off Page SEO.
Search Crawler can crawl your website quickly due to Off Page SEO. It also refers to the ranking factor on your website, thus helping to improve the quality of the website in the search results and increase the traffic to your website.
3.What is Backlink?
In Off Page SEO, linking to your sites on other websites, there are two types of backlinks.
Do-Follow Backlinks
No-Follow Backlinks
Backlinks are an important part, as they make your blog strong in Google and help increase the authority of your websites.
1) Link Building
Link building is considered to be the most important factor for off page SEO. In this, links to external websites are created for the website. Adding external links is important because these links drive traffic to your website and build authority for your website. Therefore, High Quality links should be taken properly so that it will help to improve the page rank of your website better.